The jewellery business in India is entering a thrilling time in 2025. With the jewellery market size in India estimated to exceed USD 128 billion by 2029, the jewellery industry is experiencing a fascinating interplay of tradition, technology, and changing consumer aspirations.
The younger generation is venturing into demi-fine jewellery, which offers luxury products at affordable price points, while traditional families are still investing in real gold and diamond jewellery for weddings, festivals, and sharing with the next generation.
With the latest jewellery trends in India, the combination of real and demi-fine jewellery has generated an exciting ecosystem for jewellery fashion trends, where things are moving at lightning speed.
Let us take a look at the 10 latest jewellery trends in India for 2025.
The 10 Latest Jewellery Trends in India:
#1 Vintage Designs with a Modern Twist:
In 2025, vintage-inspired designs featuring Polki, Kundan, and Art Deco pieces are the first of the latest jewellery trends in India that are making a real comeback. In real jewellery, Polki chokers and Kundan bridal sets continue to be symbols of tradition and investment, while demi-fine brands are re-interpreting the same motifs in sterling silver, 9K/18K gold, and cubic zirconia, making them weightless and contemporary for everyday use that budgeted consumers can afford. This very helpful duality also enables investors as well as customers to enjoy different heritage fashion in their own way.
#2 Floral Jewellery:
Floral jewellery continues to entice, be it dainty rose-shaped earrings in the demi-fine jewellery collection or an extravagant floral diamond necklace in real jewellery. Just as jewellery technology enables multiple floral-shaped petals, real jewellery incorporates different rare gems as floral motifs, and demi-fine lines incorporate everyday designs that are subtle and versatile to enhance office wear or leisure styling.
#3 Stacking Jewellery:
Layered or stacked jewellery is no longer just a specific styling for haute couture; it is now mainstream. In fact, it is one of the latest jewellery trends in India in 2025. In real jewellery, there are gold chains at varying lengths with pendants to create sophistication, whereas in demi-fine jewellery, layering, i.e. stacking rings, hand chains and necklaces, is also done.
The cool thing is that the chains, pendants, rings or bracelets are done using very lightweight alloys, vermeil and affordable stones. The Indian jewellery market size is still expanding, and layering is particularly built for youthful buyers who want to have multiple looks without having to invest too heavily in each piece.
#4 Flatback Earrings for Comfort:
Practicality is definitely expected to be the latest jewellery trend in India for 2025. A new style is flat-back earrings that sit against the ear and are great for all-day wear. There are flat-back earrings available in demi-fine jewellery too, including gold-plated and hypoallergenic. In real jewellery, there are also flat-back gold diamond stud earrings or pearl earrings that are constructed with ergonomic backs for comfort. It is interesting to see that even high-value jewellery pieces are incorporating ergonomically designed elements in their creation.
#5 Personalised Jewellery:
Customisation is one of the most impactful and latest jewellery trends in India. Be it initials etched on gold pendants, zodiac charms in demi-fine collections, or personalised bridal diamond sets, jewellery buyers are searching for pieces that tell a story with them as the main character. The development of AI design tools and the development of 3D printing has enabled brands to provide personalisation faster and at a much more affordable cost. Real jewellery takes the tack of family heirlooms, whereby buyers are searching for an engraved piece to pass down together with other pieces of memory. On the other hand, demi-fine jewellery provides mass personalisation at scale, so a larger audience from all walks of life can utilise the opportunity.
#6 Mixed Metal Jewellery:
The stigma against mixing metals is diminishing, and the jewellery technology is advancing rapidly to incorporate this! Real jewellery houses are creating dual-tone pieces utilising two colours of gold, such as white and yellow, or even platinum and rose gold. Demi-fine brands are provided even more latitude to experiment with mixed metals with their creations, such as combining silver with gold plating, or combining the finish of the piece, utilising matte and polished finishes. The cultural phenomenon of mixing different forms of metal is aligned with global fashion sensibilities across a variety of wardrobes, demonstrating that both real and demi-fine jewellery can co-exist within diverse wardrobes.
#7 Sustainable and Eco-friendly Jewellery:
As people become more aware of sustainability, even real and demi-fine jewellery is beginning to embrace sustainability, making it one of the top and latest jewellery trends in India in 2025. Consumers want their jewellery to be sustainable, made from ethically sourced gems and lab-grown diamonds. Eco-jewellery is definitely becoming a higher priority for consumers. Younger shoppers in particular are seeking out beauty with a purpose.
#8 Lab-grown Diamonds:
Lab-grown diamonds (LGDs) are one of the fastest-growing changes in the market. Buyers of real jewellery are increasingly comfortable exploring LGDs for their bridal sets due to their ethical benefits and lower cost. Demi-fine jewellery brands, often focused on lighter and chic everyday designs, are clearly much more comfortable with them. Through advancements in jewellery technology, LGDs can now come very close to the brilliance and durability that mined diamonds provide.
#9 Statement Chokers:
Chokers are back! In real jewellery, chunky and heavy chokers are very "on trend", featuring gold temple motifs with shows of gemstones and showcasing pieces within bridal collections. Conversely, demi-fine jewellery boasts slimmer versions in styles featuring gold plating, pearls, and cubic zirconia being advertised as "party wear." Keeping up with this latest jewellery trend in India, you can either invest in a gold choker for fancy occasions or go for a demi-fine one for everyday glamour.
#10 Pearls and Gemstones:
Pearls are enjoying a resurgence on the global stage, and in India, they are being paired with colourful gemstones to create a playful but elegant vibe. Real jewellery and demi-fine jewellery designers are playing with pearls, enamel and gemstones to create vibrant and chic pieces that are accessible for a price point, representing a consumer trend that appeals to younger buyers who want jewellery in line with their aesthetic that is playful, stylish and expressive.
Final Thoughts: The Future of Latest Jewellery Trends in India
The latest trends in jewellery in India illustrate the complementary relationship that heritage and modernity enjoy in the jewellery industry in 2025. Real jewellery maintains its pillars of heritage, wealth and investment, while demi-fine jewellery offers accessibility, versatility and everyday wear.
Technology, alongside shifting consumer preferences, is strengthening this relationship. As the market embraces trend directions including chokers, pearls, flat back earrings, and lab-grown diamonds, which bridge the domains of comfort, meaning, and statement-making style, the jewellery market size in India continues to grow in size and jewellery technology continues to evolve in presence and significance. The value of both real and demi-fine jewellery remains bright.